News

Jul 01, 2025

Yeti introduces Cherry Blossom: A soft pink for outdoor gear - cleveland.com

Yeti has just unveiled its Cherry Blossom colorway across its most popular product lines, representing uniquely elegant, muted light pink hue. Positioned as a must-have for pink enthusiasts, Yeti’s

Yeti has just unveiled its Cherry Blossom colorway across its most popular product lines, representing uniquely elegant, muted light pink hue.

Positioned as a must-have for pink enthusiasts, Yeti’s Cherry Blossom is a subtle and sophisticated shade and brings a feminine yet understated touch to Yeti’s hallmark rugged designs.

Officially released in Summer 2025 via the “New Arrivals” collection, Yeti’s Cherry Blossom is available in backpacks, drinkware, hard and soft coolers, tote bags and more.

Unlike previous Yeti colors -- typically bold, dark, or nature-inspired -- the Cherry Blossom tone is a softly saturated dusty rose that feels fresh and refined. This is a change-up from the brand’s usual palette, offering a chic and modern look that still upholds Yeti’s reputation for durability and performance.

Yeti’s Cherry Blossom release blends aesthetic flair with their iconic rugged functionality. By introducing this serene, muted pink across core products, from tumblers to hard coolers, Yeti gives pink lovers a opportunity to enjoy high-performance gear that’s both stylish and reliable.

Cherry Blossom brings a touch of elegance to every adventure; lounging by the lake, packing a picnic, or grabbing an espresso on the go.

If you purchase a product or register for an account through a link on our site, we may receive compensation. By using this site, you consent to our User Agreement and agree that your clicks, interactions, and personal information may be collected, recorded, and/or stored by us and social media and other third-party partners in accordance with our Privacy Policy.